PUBLIC RELATIONS & COMMUNICATIONS SPECIALIST
Main Purpose of the Job
To design, implement, and manage communication and public relations strategies, policies, and programmes that promote the Commission’s image and visibility, protect its reputation, and enhance stakeholder engagement. The role ensures delivery of timely, consistent, and impactful communication aligned with the organization’s mandate and corporate objectives.
Position Requirements
Qualifications
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing or related field.
Experience
• Minimum of seven (7) years of professional experience in communications, public relations, media relations or marketing, two (2) of which should have been in a supervisory position.
Professional Membership
• Membership of a recognized professional body will be an added advantage.
Key Job Responsibilities
• Develop, review, and implement PR and Communication strategies and frameworks.
• Ensure alignment of PR policies and strategies with organizational goals, government standards, and industry best practices.
• Draft, edit, and issue press releases, statements, and speeches.
• Build and maintain effective relationships with media houses and key stakeholders.
• Develop and maintain crisis communication plans.
• Coordinate timely responses to reputational risks and emerging issues.
• Manage the Commission’s website and social media platforms.
• Develop and implement content marketing and digital engagement strategies.
• Plan and deliver corporate events, exhibitions, and promotional campaigns.
• Produce newsletters, circulars, and CEO’s official communications.
• Conduct communication audits and perception surveys.
• Produce monthly and quarterly communication performance reports.
• Prepare and manage the PR and Communications budget.
Key Competencies and Skills
• Strategic thinking
• Integrity and Ethics
• Media relations
• Crisis management
• Social media proficiency
• Analytical Thinking
• Creativity and Innovation
• Event planning and public engagement
• Marketing
• Brand Management
• Project Management
• Teamwork and Collaboration
Applications with incomplete documentation or received after the closing date will not be considered.
Applications should be addressed to:
Chief Executive Officer
Botswana Trade Commission
Private Bag 3 AAD
Gaborone
No hand-delivered applications will be accepted.